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The number of your Likes on your Facebook page doesn’t exist solely as a “nice to have” metric that adds little value. On the contrary, Facebook Likes are an immense store of value, an important metric showing that a living, breathing person is showing genuine interest in your brand, regardless of what your page is about.
It’s literally the new way people sign up to your mailing list – on social media.
Think about it – your Facebook page opens up a permanent line of communication with your followers. To say that it doesn’t mean anything is the height of ignorance.
That said, with millions upon millions of small to medium-size business owners using Facebook to promote their brand and reach out to their potential audiences, it can be tricky to drive engagement and increase followers as well as likes.
However, the potential revenue businesses stand to gain by making an effort to increase followers and engagement makes it all worthwhile.
How to Increase Your Followers on Facebook?
Here are 9 useful tactics you could employ for your Facebook page in order to boost your followers.
1. Facebook Ads is Your Friend
The easiest solution to increase your followers is to use Facebook Ads. Its “Engagement” ads function is designed to help you make your brand more visible on Facebook, and help drive engagement on your posts and page itself.
Facebook Ads is a powerful tool that helps you achieve any event – whether it be making a sale, getting followers to perform an action, or simply to like and follow your page.
2. Ask People to Like or Follow Your Page
You know how the saying goes – if you don’t ask, the answer is always no. And one of the simplest ways you can start increasing your followers is by simply asking them to do so. Ask your friends, family, coworkers, and acquaintances to like your page.
Facebook will periodically ask you to invite people to like your page, and you should do so. Be careful, though; you don’t want to come across as spammy or overdo it because Facebook can temporarily block you if you invite too many people too soon.
Alternatively, there are several websites that can do the asking for you. You only have so many friends and family, so at some point, you need to get help anyway. These websites are a great start.
3. Post Engaging Content
Content is king (or so they say). It is precisely the reason why countless successful Facebook pages constantly post engaging content such as quotes, viral videos, photos, and memes in order to drive engagement in the form of people tagging other people on the post, which increases visibility.
Another great idea to retain engagement is to provide content that delivers value to your audiences. Provide relevantly, updated, and value-added information for buyers to make an informed buying decision.
Lack of skills to create? You can share existing viral content too. Do remember to give credit where it’s due, though.
4. Give it Away!
Running a giveaway is a tried-and-tested way to boost your followers. And it’s really easy to host and promote. By sharing your giveaway on forums, pages, and Facebook interest groups, as well as other social media channels, you can increase your followers exponentially.
There are plenty of Facebook tools and apps for you to do this with maximum ease, such as Contest. Literally, thousands of brands have used this tool to increase followers, including McDonald’s, Pepsi, and Ikea.
5. Team Up with Influencers
A tactic that is increasingly becoming a popular way to boost followers is to partner with social media influencers. No matter what niche your brand operates in, you’re sure to find a possible influencer that you could team up within mutually beneficial collaboration.
Simply Google for a blogger in the niche you’re operating in and contact them to see if they would be interested and if you can afford their prices. Then, ask them to tag your Facebook page (or any other social media accounts) in the post you’re asking them to do, and effectively get a “rub” from a voice in that very same niche you’re in.
6. Automate Your Processes
Running Facebook Ads can be a time-consuming task. The same is true for posting engaging content or responding to queries from your audience. One of the important ways you can build up and maintain followership on your Facebook page is to automate your marketing – the timing of your posts, the responses you provide for queries, and everything in between.
You can hire a virtual assistant on platforms like Upwork as a way to automate your processes. In fact, one of the clients of yours truly, All the Stuff is doing exactly this to improve the engagement of their posts.
Remember: the more you post, the more opportunities you’ll gain to increase your followers.
7. Harness the Power of Video Content
Video marketing is a powerful tool that typically enjoys better engagement than, say, memes, or text. More people get to view your video content and open the door to new audiences viewing your content – which may mean more followers.
Tighten up your video strategy, and definitely keep it in your list of things to do if you want to gain more followers.
8. Stay Engaged with Your Audience
One thing brands small and big often fall short in is in engaging with their audiences. Ever tried sending a message to a page that doesn’t respond to your messages or just seen zones your comments on their posts? That’s one of the fastest ways you’ll lose your audience.
Don’t throw a golden opportunity to build a relationship with your audience no matter where they are – simply liking a comment they make about your product goes a long way. This way, you give the impression that you are listening to them.
Better yet, be playful with your responses and take this opportunity to become your audience’s friend. It makes them want to engage with you more, and have others notice how committed to giving great customer experiences your brand is.
- 1 How to Increase Your Followers on Facebook?